BLOG.ACOSTAAGENCY.COM: One Instant Improvement for Your Facebook Business Page

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tips and advice for growing your small business sales through strategic internet marketing channels

One Instant Improvement for Your Facebook Business Page

You can easily take on social media improvements in small steps. These improvements ideally come after you've outlined your purpose for social media, stated your goals, and created an editorial calendar.

To continually optimize your business page, try implementing improvements on a daily or weekly basis. In just a matter of weeks, you'll be far ahead of many competing businesses.

Do This: Turn your facebook profile picture into a display ad
Space allowed: 180 px wide x 540 px tall

Many business page admins upload their logo for their profile picture and don't realize they can customize that picture space into more of a display ad rather than just a logo.

Here is an example of an AMC Theatre business taking full advantage of the 540 px height allowed:

OPTIMIZED

AMC uses the extra height allowed to promote an engaging contest that is sure to bring customers in. The extra space is allotted by facebook for logo uploads; however, many businesses seem to not know about it or are not taking advantage of it.

Here is a screenshot of a business page with a common picture profile size, not taking advantage of the space allotted by facebook:

NOT OPTIMIZED

The unutilized space offers important real estate and this business is losing the opportunity to promote their popular Thursday night Paella nights hosted on their side patio near the charming wine bar.

Here are the easy steps to set up a display ad in the profile picture space:

First, create your display ad (180px wide x 540px tall max.)
Go to your business page
Click on "edit page" in upper right
Click on "profile picture" in left sidebar
Click on "Choose File" to upload your newly designed, 180px wide x 540px tall, display ad [TIP: Include your logo in the display ad so that you can use it as the thumbnail image shown later.] You do not have to delete the existing image. You may do so my clicking on "Remove Your Picture;" however, uploading a new image will automatically replace the existing image.
Once your new display ad is uploaded, you will need to crop the image so the "thumbnail" that you desire to show up next to your postings will be the logo portion of the display ad you've just created. I recommend using the logo portion for branding purposes. To crop the "display ad," click on "Edit Thumbnail" as shown below. Don't worry--this will not change the main page display image; it will only affect the thumbnail image that appears next to each of your postings.

BEFORE

Once you've edited the thumbnail, click on "View Page" to see your newly created display ad! Remember, view this space as a you would a display ad. Keep it fresh and up-to-date with your newest promotion, contest, special or event. Your thumbnail should stay constant (static) so ensure you always your logo in your display ad, then crop it to show your logo as the thumbnail image.

Below shows an example of the above profile picture reworked. For additional help, click here to view video on how to upload a new display ad to your profile picture in facebook.

AFTER