The Summer Solstice offers a chance to start anew, which is why I'm blogging after a long hiatus. Nope. I'm not a bear, but thought I'd act like one when it came to blogging in temperatures below 72 degrees.

And now that I'm out of my home office den, I decided to recommit myself to blogging in order to share my marketing experiences plus a lot of the useful information that comes in front of my radar. One of my favorite resources is Hubspot.com. I'm a big fan of Hubspot's and they don't pay me to say so. They are content rich when it comes to educating people on how to bring in more business. I'd like to share some best practices revealed in their video on How To Blog Effectively for Business.

My top 5 takeaways:

1. Before writing, always ask "What value is this going to create for readers?";
2. Respond to any comments on your blog and address the person by first name;
3. Create a Blogroll as a resource for readers. (Links to other relevant bloggers);
4. Use your full name plus a photo to make it more personal as well as transparent;
5. Label your blog with keyword tags;
6. Notice what topics stimulate comments and give readers more of what they like.

How to Blog Effectively for Business (GF101)

Happy Marketing!